While running an ecommerce venture, the website you run is of prime importance. Without an online presence, businesses today will find it incredibly difficult to succeed. Therefore, the need for a good ecommerce website. Unlike a traditional website, an ecommerce site comes with different features and provisions. The UI and UX have to be smooth, the product listing should be neat and the check-out should happen both safely and swiftly. To sum things up, the site should look appealing and function seamlessly.
A number of platforms and tools allow for developing an ecommerce site, yet despite of the crowd, Magento 2 stands out. From its dedicated nature to its many extensions, the benefits are many. Even though websites like Shopify provide custom templates, businesses prefer building from scratch through Magento 2!
Here are some of the benefits it brings along:
1) Deliver Personalization
Magento 2 allows you to see customer trends and monitor their data. Personalization is one of the biggest necessities while running an ecommerce business. If you are able to provide a customer with a tailor-made experience, he/she is bound to return. Since Magento 2 gives you customer data, you'll be able to deliver custom offers or personalize their shopping experience. Additionally, discounts, coupons and other such benefits can also be personalized to ensure that they have an impact on the customer.
2) Extensive Search Results
With search filters in place, you can make your ecommerce store its very own search module! Users will be able to search for products themselves, making the shopping process several times more convenient and effective. A little assistance from Magento 2 developers should allow you to thoroughly customize your site.
3) Better Checkout Processes
A lot of ecommerce businesses see continuous shopping cart abandonment. Customers pick items but due to some irksome checkout behavior, leave it in the cart. To ensure that conversion happens, you have to make sure to firstly, keep the checkout processes swift, and secondly, remind the customer without provoking, that there are items in the cart. A lot of personalization has to happen if you want to ensure a healthy rate of conversion.
4) Variety of Features
Be it order management or website customization, Magento 2 comes with provisions unparalleled! It has an arsenal of features that are designed to help you manage your ecommerce store in the best possible manner. With experienced Magento 2 developers by your side, you'll be able to make the most out of your store!
5) Efficient SEO
SEO is the most important factor when it comes to remaining relevant online. When there are thousands of businesses world-wide, you have to stay ahead! And SEO is the best way to do so. With your website optimized for search engines, it will reach the first page of the search results, thereby allowing customers to open your site first. Magento 2 comes with modules to very easily make your website SEO-friendly and set up ranking parameters.
6) Global Reach
If you're planning on making your ecommerce shop international, Magento 2 has to be your go-to! It takes care of catering to different languages, while you can focus on setting up shop. Likewise, currency setups for different countries are also handled seamlessly.
7) Open Source Nature
Since Magento 2 is open source, programmers everywhere can keep amending it. From bettering templates to augmenting the internal functionality, you will observe several timely updates reaching Magento 2!
8) Swift Speeds
Developing a website on Magento 2 will take you no time. In today's era where products need to be shipped quickly, Magento 2 ensures businesses are on the fast-lane. Even from a customer's point of view, fast shipping is the best. This belief has also led several programmers to prefer Magento 2 over other platforms.
After observing the fallacies Magento 1 had, Magento 2 has been made several times safer and firmer.
Reach out to Openwave - the top Magento eCommerce Website Development Company in Malaysia! We house an arsenal of experts, with years of knowledge to their names. Having observed the growth of Magento 1 and 2, and the transition businesses are making towards the latter, we know the perfect approach ventures today have to adopt.
Partner up with us now and make the most of the ecommerce boom! When backed by a good ecommerce store, your venture will be able to capitalize on every opportunity and see consistent results. Call us now to know more!