Tips to Drastically Improve Your eCommerce Business for Maximum Sales in 2017

By admin Ecommerce Website Development, Trends 0 Comments

Now that the holiday sales rush has dissipated, it’s important that you take time off and think about how you are going to improve your eCommerce business in 2017. Companies that don't embrace change and don't plan long-term won't last very long in this businesses. It's a good idea to revamp your store in January and align it with a new-and-improved marketing strategy. Here are some tips on how you can drastically improve your eCommerce business to make more sales all the year round in 2017:

Use Predictive, Personalised Recommendations

If you don't use widgets or software to provide visitors with personalised recommendations, you should do so immediately. Amazon.com makes more than 35% of its sales from personalised content alone. Personalization enables your store to throw up recommendations based on past purchases, browsing history, and popularity of products with other customers.

Use Email Marketing To Maximum Advantage

Email marketing is still an effective marketing channel – you just need to put more effort into it. Come up with personalised emails if you want yours to stand out from all the junk that most customers' inboxes are inundated with these days. Offer significant discounts and cross-sell and upsell for maximum returns.

Make Liberal Use of Video Content

Videos are a great way to not only engage your visitors but also to help them make purchase decisions. It helps your customers feel better about your business and makes it more likely that they will recommend your store to friends and family. Video is a cost-effective way to explain complex concepts simply.

Spruce Up Your Store to Make It More Attractive

Visitors won't wait around more than four to five seconds for a page to load. You need to optimize your store to make it load faster and use modern design techniques like Material Design and Parallax scrolling to make it more attractive to users. Also, make it easier to navigate to improve conversion rates.

Focus On Mobile Conversions

Traffic from mobile devices to your store will surpass traffic from desktop PCs eventually if it hasn't already. Converting on-the-go customers will drastically boost revenues. Your store needs to be responsive and offer customized content to mobile users for that. You can hire our experienced ecommerce website designer to spruce up your site, without disrupting your usual businesses. We will optimize your store and help you boost conversion rates at economical prices!

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