According to a leading statistics website, eCommerce sales worldwide will have grown by 6% to exceed 2.3 trillion by the end of 2017. The competition in the eCommerce industry is expected to be fierce this year – it always is – so it’s important that businesses owners keep up with changing trends to ensure that their store has what it takes to catch and hold a visitor’s attention.
Here are some 2017 eCommerce trends that we believe are vital to the success of your eCommerce business:
Over 50% of all traffic to eCommerce sites is coming from mobile phones. If your site isn’t optimized for mobile – through responsive or adaptive design – you are losing out. Businesses are focusing on revamping their sites to make them mobile-friendly. Some are also building shopping apps.
More Payment Options
Credit card theft is on the rise and over 95% of it occurs on sites run by SMBs. With customers becoming increasingly reluctant to pay with credit cards, sites in 2017 are offering more payment options like Amazon Pay, Google Wallet, and PayPal.
The eCommerce business is very saturated, especially in 2017 – everybody is selling the same product. What sets stores apart is how the products are presented. Good quality, unique content helps drive more traffic and engages them, and it has become a necessity for stores now.
Faster Delivery and Better Service
Many online companies are experimenting with delivery options, and some are now beginning to offer one-day delivery or even the same day delivery. Also, they are improving their customer service by providing live support with the help of chatbot technology.
Companies are looking to provide the right products to the right customer at the right time with the help of apps and predictive analytics. Also, the shopping experience itself is expected to be much more personalized this year, with product recommendations based on past preferences becoming standard.
Simple, clutter-free has become standard. Customers – especially on-the-go mobile users – have short attention spans. They are also bombarded with a lot of content every day, so very few have the patience to read through reams of content. Consequently, eCommerce store owners are using one-page layouts, more whitespace and high-end graphics to capture a visitors' attention.
For best results, we recommend you get your eStore revamped by our experienced team. We will make your store 2017-ready without disrupting your regular business and at an affordable price too.