User experience is crucial when it comes to running a successful business – and nobody knows that better than Apple. The company is known to incorporate the latest UX trends in all its operating system updates, in an attempt to keep demanding customers as happy as possible. You can take a leaf out of their book and make some tweaks to how you come across to your clients to keep them effectively engaged with your business.
Here are some best practices to take away from the newest iOS 10 update that could potentially benefit your business:
Hidden Stock Apps
Nobody wants to see stock apps. Apple has finally given in to customer demands and given users the options of hiding stock apps that they aren’t using. You should use the same principle for your business – don’t force something down your customers’ throats if they don’t want it.
Device syncing is a big part of the newest update. Apple has made it possible for users to begin a chat conversation or browsing session on their phone and continue it on their laptops or even TVs. It’s important that businesses make their products and services accessible from a variety of mediums.
Personalised notifications have gotten a makeover and are much more useful in their latest iteration. All messaging and notifications are much simpler to view and user. As a company, providing personalised notifications and communications to users helps you stay ahead of your competition.
Apple has made significant changes to iMessenger, upgrading it to include emojis and chatbots like we see on Facebook’s Messenger app. This move tells us that instant messaging is big. If you want to make a bigger impact with your offerings, focus on instant conversational interfaces and chatbot technology to gain more customers.
Keep Up With Competitors
The newest iOS 10 update includes a lot of changes to the functionality and design aspects of the phone – like the emphasis on swipe – that were “inspired” by competitors like Android. For businesses to succeed these days, not only do they have to be innovative, but they also have to keep tabs on what the competition is doing.