It is the last month before Christmas and retailers are scrambling to grab a sizable chunk of the holiday sales. And this year, all of that depends on whether or not their mCommerce strategy picks up the pace. In recent years, as consumers have moved towards smartphones for accessing services, retailers too have moved to apps to offer their services. Have you?
Here are a few tips and guidelines that are a sure-shot way of boosting holiday sales using apps:
Add a Holiday Theme
Studies show that customers tend to show more inclination towards themes and designs that are in sync with the holiday season. Add designs that are fresh and in keeping with the festive-theme to evoke the mood of joy in consumers and boost app sales in the holiday season.
Specialized Holiday Pricing
The best way to drive sales is to trade in margins for volumes. By pricing the products competitively, businesses can draw in more volumes of sales. This helps them widen their customer base and also boost net revenues from the large traffic. Differential pricing on websites and apps can also bring more traffic to the mobile applications.
It is important to capture the attention of the customer from the word Go. It can be accomplished by developing an app that is well-planned and evokes a positive response on the user’s mind. This is crucial as users are spoilt for choice and not convincing at the outset would mean that the customer is lost forever.
New Year Extensions
Once the holiday season is over, all is not lost. Businesses can still try to drive app sales by promoting New Year offers and try to bring onboard any audiences that might have missed out on New Year offers. This second window of opportunity is equally crucial.
If your intent to invest in app development is higher than what you can afford to invest, then get in touch with Openwave. We are a reputed mobile application development company in Malaysia that offers custom solutions at affordable prices. Get in touch with our sales team today and avail a 10% discount on our services. Coupon Code: OWC-HolidaySP.