Your website is an official representation of your business and gives visitors either a good or a bad first impression about you. A well-made business website, which looks good and performs well, can go a long way towards impressing visitors positively and gaining their trust. A site that has been put together hastily, without attention to detail or guests' convenience in mind, on the other hand, can cause visitors to abandon it and head over to a competitor's website instead.
If you provide a great browsing experience to visitors, they will be much more inclined to do business with you. Here are the top hallmarks every effective business website should have:
The majority of online traffic these days originates from mobile phones. If the content on your web pages isn’t easily viewable on small screens, you are going to lose out on a lot of potential sales. Using responsive design can make your website easily viewable and navigable on both desktops and PCs.
Legible and Clutter-Free Content
Nobody has the time or the patience to read every single word you put on your website. Consequently, any content you have – including text, images, GIFs, videos – should be easily legible and viewable, with adequate use of whitespace to make it stand out. Long-form text should have headings and subheadings to make it easy to scan for someone in a hurry.
Lightning-Quick Load Times
Research tells us that visitors expect a web page to load in under 2 seconds, on both desktops and smartphones. However, the reality is that most web pages take as much as 5 seconds to load. If you optimise your site and manage to get your pages to load in under 2 seconds, you will keep visitors happy and give them a high user experience (UX).
Many website owners complicate menus and stuff them with needless links in an attempt to score high on search engine rankings. However, you have to remember that your pages should be easy for visitors to browse – you shouldn't build your site for a search engine. Proper use of best design practices and multi-level, well-placed menus can make your site easy to browse.
Vivid and Cheerful Colour Scheme
Humans are visual creatures. Bright, optimistic colours – like yellow – in the background can help them feel relaxed and pleasant while browsing through your site. By using the right colour scheme, you can also promote CTAs (Calls to Action). Green, for example, is universally accepted as ‘YES’.
Finally, your website needs to be search engine friendly. You may have the best, most usable site in the world, but it won't do you any good if it doesn't feature high on Google's ranking pages. With SEO optimisation, you can generate a lot more incoming traffic for your business.
Openwave is a prominent IT company, with a global presence, and we specialise in building excellent websites for businesses, with beautiful design and cutting-edge features. We can make you a new custom website at very affordable prices!