While eCommerce is without a doubt an incredibly profitable trend to capitalize on, merely having an online store won't do the job. With the stifling competition that's present in the eCommerce domain, you will need to be adept in your approach if you want to outdo your competition! Ever since eCommerce spread, businesses everywhere have started going online, and this has only spiked up the competition. Customers are today presented with more choice than ever before, and for your platform to be chosen, there are certain strategies you should employ. With a strategic approach, converting visitors into customers and retaining customers will be a seamless process. Though the process starts with creating an eCommerce website, there are several other steps that have to be taken in order to achieve unparalleled success.
Here are 6 strategies you can follow to augment your eCommerce business:
1) Take to the Mobile Platform
Mobile users are growing in number and m-commerce is the key to boosting ROI. Millions of people prefer using phones over computers, and as a business, you have to use channels that help you reach the most customers. By going mobile-friendly, your eCommerce venture will be able to find a lot more visitors and grow swiftly. M-commerce is several times more convenient and has a higher conversion rate. Having a dedicated mobile app will help you take your eCommerce venture to starry heights!
2) Have Chatbots on the Site
One of the best ways of improving customer experience is by having chatbots in your eCommerce website. Ecommerce allows you to keep selling 24x7, but should a customer have queries, you won't always be able to get back to them immediately. This is where chatbots come in; powered by AI, they help customers find answers they're looking for, and in doing so, retain them and improve their shopping experience. From upselling to cross-selling, chatbots can be programmed to be the perfect online assistant.
3) Provide Product Videos
Photos are a thing of old, videos are more engaging and the perfect way to give a demo of a product online. When running an eCommerce business, proving that your products are of good quality is an important and challenging task. Aside from customer reviews, there is no way for visitors to gauge the quality of a product! However, product videos will help customers get a clear idea of what they're buying, and also act as a small advertisement in its own.
4) Have Search Feature
Housing thousands of products isn't a big deal, selling them is! Several eCommerce sites house a number of products belonging to different categories, but have a very poor search module. This makes selling difficult, and only ends up driving customers away. A simple search feature will let customers find exactly what they're looking for, save their time and simultaneously better their shopping experience hugely.
5) Keep a Clean Interface
UI and UX are two extremely important aspects of eCommerce that very few tend to prioritize. A clunky interface makes searching for products and purchasing problematic. But when the user interface is clean, minimalistic and to-the-point, the experience provided is amped up by a good amount.
6) Make the Checkout Seamless
Checking out is something that has to be as secure as it is fast. Having a slow checkout process can lead to customers leaving their products in the cart! To keep bringing in customers and retain the existing ones, it is crucial that your website has a checkout process that is secure, equipped with multiple Payment Gateways and one that doesn't take too long.
These strategies should help you get your eCommerce venture up and running in no time! Get your business up in the online markets with Openwave, the Best eCommerce Web Design and Development Company in Malaysia. Our experts will provide you with a top-notch website and ensure you're equipped with the necessary means to boost your venture. Call us now to get started!